Company profile
NEWAMS AMSTERDAM
Amsterdam, the Netherlands
Company Profile
NEWAMS Amsterdam
Amsterdam, the Netherlands
NEWAMS is an emerging Amsterdam-based fashion brand with a provocative vision of clothing and style. The young Dutch company is closely related to history and culture, the historical elements are an endless source of inspiration behind their storytelling collections.
As the team says in their manifesto, they “believe that knowledge based on history creates our future”.
NEWAMS unique innovative and rebellious spirit, inspired by the Dutch pioneer mentality, is reflected in their street-loving collections, playing with textures, embroidery, and print techniques in order to enhance both the look and feel of their garments.
More and more artists such as Migos, Martin Garrix, Cameron Dallas, French Montana, Cesqeaux, Nicky Romero, Famous Dex, and Future are spotted serval times wearing NEWAMS.
The brand was carried by 55 stores in 15 countries within 3 seasons.
The brand is also featured at Hypebeast, Vogue, L’Officiel, and more.
Unlucky for the company, Covid-19 crashed its production and sales in a crucial phase which led to early retirement. Hopefully, they will pick up their creations again and move forward back to the top of the streetwear industry.
001
Fashion design
Hyped Studio designed 6 high-end fashion collections for NEWAMS from denim to sweat and from artworks to sneakers.
002
Marketing
HYPED was responsible for the marketing and PR which led to the fast growth of the company. The company was carried in 15 countries and supported by major international celebrities across the globe.
003
International Sales
NEWAMS had sales offices in Milan, Tokyo, Paris, and London. They also appeared at Pitti Uomo in Florence (Exhibition) for 5 seasons. HYPED Studio created the international presentations, made art installations during the events, and made sure the sales were structured and successful.
004
Celebrity marketing
NEWAMS worked with a lot of international celebrities across the globe who wore NEWAMS with pride without 1 dollar promotional payment. We worked directly with celebrities and with stylists such as Ty Hunter (Stylist Beyonce).
Featured celebs: Migos, Martin Garrix, Yandel, Rico Verhoeven, David Guetta, Zoey Dollaz, French Montana, Mr. Propz, Max Verstappen, Cameron Dallas, French Montana, Cesqeaux, Nicky Romero, Famous Dex, Future, Jay Z, Beyonce, Ty Hunter, Les Twins, and many more.
005
Fashion production
We did the production of 6 high-end fashion collections presented in 15 countries and 55 stores, next to OFF WHITE, Gucci, Balenciaga, etc.
A small selection to get the vibez
Wisin & Yandel styled with NEWAMS (116 million views)
